The day is hot and sunny.
I see vendors with their fruit carts calling out to people to buy their products.
I see people talking to each other in different languages trying to understand each other and communicate.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, being a street vendor is not easy.
Who is our target audience?
Street vendors in Bangalore who sell fruit, vegetables and flowers, and working professionals living in the vicinity.
The day is hot and sunny.
I see vendors with their fruit carts calling out to people to buy their products.
I see people talking to each other in different languages trying to understand each other and communicate.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, being a street vendor is not easy.
Who is our target audience?
Street vendors in Bangalore who sell fruit, vegetables and flowers, and working professionals living in the vicinity.
On the sides of the bustling streets in South India, seeing fruit and vegetable vendors is not an uncommon sight. However, these vendors face a lot of difficulties - unable to sell their produce, don’t know where the demand lies and dealing with language barriers.
(pronounced Nay-th-raa Go-ma-thee-shwuh-run)
A little about Nethra
Nethra Gomatheswaran is a Product Designer at Rho Business Banking. She uses strategy & design to create exciting and accessible design solutions. Her background in engineering & design helps her take a user-centered approach to problem-solving. Her 5 years of international experience has made her comfortable working in fast-paced, collaborative environments with multidisciplinary teams. She’s channeled her multi-perspective, empathetic values into designing a wide range of applications used by people around the world.
Experience
2021
Product Designer
Rho Business Banking
Sep 2021 - Present
New York, United States
Product Designer
Jan 2021 - July 2021
United States
2020
Freelance Product Designer
Self-employed
Sep 2020 - Jan 2021
New York, United States
MFA, Design and Technology
Parsons School of Design
Aug 2018 - May 2020
New York, United States
Product Studio + Startup Studio
Cornell Tech
Aug 2019 - May 2020
New York, United States
2019
Product Design Consultant
Via Transportation
Aug 2019 - Dec 2019
New York, United States
UX + UI Design Intern
Fahrenheit 212
Jun 2019 - Aug 2019
New York, United States
2018
UX Designer
Lollypop UI/UX Studio
Jun 2017 - May 2018
Bangalore, India
2017
Certification in UX Design
General Assembly NY
Nov 2016 - Feb 2017
New York, India
2016
Mechanical Engineering + UX Research Intern
Robert Bosch GmbH
Sep 2015 - Jul 2016
Stuttgart, Germany
BE, Mechanical Engineering
Hochschule Bochum
Mar 2015 - Oct 2016
Stuttgart, Germany
Selected work:
Get in touch!
If you would like to collaborate, or have feedback on any of my projects, I'd love to hear from you!
Email me at: nethra.gomatheswaran@gmail.com
Nethra Gomatheswaran 2020
